/ DREAMS-CDTR Seminar Series – “Pouring Rights Contracts at Public Universities: How are beverage companies incentivizing universities to maximize sales of sugar-sweetened beverages?”

DREAMS-CDTR Seminar Series – “Pouring Rights Contracts at Public Universities: How are beverage companies incentivizing universities to maximize sales of sugar-sweetened beverages?”

September 19, 2022
2:00 pm - 2:40 pm
Webinar

On behalf of the leadership of the Diabetes Research for Equity through Advanced Multilevel Science Center for Diabetes Translational Research (DREAMS-CDTR), and our National Policy Research Core, you are invited to:

Policy Research Seminar Series (via Zoom)

Monday, September 19th, from 2-2:40 PM CT / 3:00 PM-3:40 PM ET

Zoom link: https://stanford.zoom.us/j/95756107421?pwd=WEh3RU5MMFFoaTJwUXFoQ2NienZIdz09

“Pouring Rights Contracts at Public Universities: How are beverage companies incentivizing universities to maximize sales of sugar-sweetened beverages?”

Eva Greenthal, MS/MPH

Senior Science Policy Associate at Center for Science in the Public Interest

www.cspinet.org 

This presentation will describe a recent study that examined marketing contracts between beverage companies and public universities. The authors reviewed institutional contracts to examine provisions tying cash payments to sales volume. We will discuss the prevalence of different types of incentives and their values; the extent to which universities receive greater incentives for selling sugar-sweetened beverages than bottled water; the prevalence of different types of marketing provisions in the contracts; and implications for diabetes prevention and disparities.

Eva Greenthal (she/her) is a Senior Science Policy Associate at Center for Science in the Public Interest (CSPI). She oversees CSPI’s federal food labeling work, leveraging the food label as a powerful public health tool to influence consumer and industry behavior. Eva also conducts research and supports CSPI’s science-centered approach to advocacy as a member of the Science Department. Prior to joining CSPI, Eva led a pilot evaluation of the nation’s first hospital-based food pantry and worked on research initiatives related to alcohol literacy and healthy habits for young children. Eva holds a dual MS/MPH degree in Food Policy and Applied Nutrition from Tufts University and a BA in Environmental Studies from University of Michigan.

(NOTE: The presenter has kindly agreed to have the presentation recorded for those who are unable to attend)

The Diabetes Research for Equity through Advanced Multilevel Science Center for Diabetes Translational Research (DREAMS-CDTR) [2 P30 DK092924-11] aims to advance health equity science through the development and translation of: 1) innovations and structural changes to healthcare delivery systems that substantively reduce health inequalities; and 2) innovative, scalable interventions to alter the socioenvironmental drivers of the type 2 diabetes epidemic and associated disparities. Focusing on the northern California and its Central Valley region, the CDTR conducts clinical research and interventions designed to inform practice and policy change at the health system, community and policy levels. The DREAMS-CDTR (formerly Health Delivery Systems) brings together translational science core faculty, half of whom are from groups under-represented in science, who have expertise in diverse, multi-level areas including: food insecurity; medication adherence; health communication; health IT; social policy; and cost effectiveness analysis. DREAMS-CDTR involves 5 regional academic sites with a range of public and non-profit health systems that serve large and diverse populations: Kaiser Permanente Northern California’s Division of Research, Stanford University, and the University of California at San Francisco, Merced and Davis.